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Key Highlights:
1. Understanding area of specialisation is must before you take up new project
2. Need to know business risk, Never overestimate, Manage your cash flows imperatives for business
3. Do hiring when you have projects in hand. Don’t burn cash.
4. Collaborating with channel ecosystems can bring new opportunities
5. Hire a market research agency not for global business trends, but localised inputs also must for business planning
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