IAMCP conducted a highly focused workshop in digital marketing for its members. This eagerly awaited workshop, held at the Microsoft Mumbai office was delivered Shilpa Dureja Puri, Director Digital Marketing , Microsoft India . Shilpa currently leads Microsoft’s digital discipline and is architecting the digital experiential strategy.
The topics covered in the 3 hour interactive workshop included:
• Understanding Digital Marketing
• Aligning Digital Marketing Strategy with Business Goals
• Benefits of Digital Marketing for Small Businesses
• Optimizing Website to Drive Sales
• Science of Search Marketing to Generate Leads
• How to use Social Media for Small Businesses
• Email Marketing: Send better emails to sell more
• Metrics for Measuring Success
• Proving ROI of Digital Marketing Efforts
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