It is a well-known fact that channel partners, particularly the solution providers, are considered to be the backbone of tech vendors/OEMs. They are the ones who, most of the time, interface with customers and come out with targeted solutions. And this is the reason why they are often termed as trusted advisors. Time and again these solution partners have proven their worth by coming up with innovative offerings and addressing the customer requirements.
Looking at the exemplary work of these channel organisations, CRN constituted Excellence Awards to honour the solution providers who demonstrate innovative use of a particular technology or a combination of technologies to create a distinct business benefit for their customers.
This includes deploying a completely new solution or innovative use of an existing technology to give their customers a competitive edge, improve operations, become more responsive to customers and partners or, simply, to add to the top or the bottom line.
The 3rd edition of CRN Excellence Awards, which was organised in Pune last month, celebrated the enduring legacies and stellar performances of these industry players. However, it was a tough task to select the winners in different tech categories, as we had received more than 200 nominations this year. Having said that, the jury after much deliberation, selected the best of the lot and recognised them for their efforts.
Apart from the solution partners operating out of metro cities, this year a lot of upcountry partners had nominated their projects. Sensing this, we created a special category of awards, called Trailblazers, for recognising these partners from tier II and III cities who are not only scaling up their business but have also created a niche for themselves in this competitive landscape.
Most importantly, like last year, this edition of CRN Excellence Awards also acknowledged the special efforts of those solution partners who have created their own IP (Intellectual Property) and have established themselves distinctively in the market.
We hope that by recognising the superlative work of the channel partners, CRN can further bolster their growth journey.