In the intensely competitive digital landscape, Oracle has used its traditional strengths in databases to go with full force in the cloud. In India, in line with the huge surge in digital initiatives taken by different corporate organisations, Oracle has seen huge adoption for its solutions. As a result, India has been conferred the best performing region within JAPAC for the last three years consecutively.
Some smart innovations such as the ‘Cloud at Customer’ offering (which provides the opportunity for customers to take advantage of the cloud model behind the customer’s own firewall), and the Oracle Autonomous Database has seen Oracle gain faster acceptance in the market. SBI for example, uses cloud for customer offering, while Federal Bank is using the Oracle Autonomous Data Warehouse for ATM performance analysis.
With respect to its SaaS business, Oracle is seeing growth close to 31 per cent on a year-on-year basis, with customers such as Taj hotels, Hindalco, Indian Oil, SBI, Adani, Reliance, AU Finance, Transworld, SBI and Bajaj Electricals. With its traditional reach in databases, Oracle has successfully leveraged its legacy strengths, while continuing to bet big on emerging technologies like AI, ML, and blockchain to accelerate its growth in the future.
Oracle, once known for its direct sales model, is now getting more customers win through its partner network. Today, the company’s partner network is comprised of global SIs, ISVs, resellers, and distributors. With cloud becoming a winning stroke for Oracle India, it will continue to rely heavily on partners for sales to mid-market customers. But the emphasis will be on working with resellers that provide integration services and other ‘specialisations’, as the company does now with its software resellers.
Oracle’s 15,000 strong customer footprint, which is enabled by its 600 strong partner network, is a testimony to cloud success, with India being one of the fastest growing markets for Oracle APAC. Partner business will continue to be one of the key elements of Oracle’s growth strategy. The company expects 2019 to be a significant year for Oracle India, led by strong partner collaboration for customer success.
Nivedan Prakash
Senior Associate Editor, CRN India
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